Tag Archives: case study
05.12-FB-GameOver

Case Study: Jeep Ops Facebook Sweepstakes

Posted 14 December 2011 | By | Categories: Case Studies, Marketing, Social Media, Technology | 4 Comments

Client Name — Jeep Chrysler Solution Type — Digital Promotion Objective — Promote the release of Chrysler’s 2012 Jeep Call-of-Duty edition Wrangler through an immersive, social-driven consumer promotion within Facebook around Activision’s much-anticipated release of Call of Duty Modern Warfare 3. Activation — Jeep Ops, an immersive Facebook sweepstakes game, asked fans of Jeep to [...]

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Case Study: MuscleTech Customer Activation

Posted 07 December 2011 | By | Categories: Case Studies, Social Media, Strategy | No Comments

Client Name: Iovate Health Sciences Solution Type – Digital Promotions, Social Marketing for nutritional supplement brand MuscleTech Objective: Counter declining brand sentiment and support the launch of a new line of products by developing and activating the MuscleTech audience in social media, engaging with targeted communities and influencers to educate and deliver key product and [...]

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Six Dos and Don’ts of Contests on Facebook

Posted 09 August 2011 | By | Categories: Case Studies, Self-Promotion, Social Media, Strategy | No Comments

Contests on Facebook are a tried and true method of Like acquisition and customer engagement. From a Like & Win sweepstakes to a skill-based contest, these promotions can be fun for fans and a great marketing tool for brands. They can also be tricky to pull off; from unplanned Platform changes to holding the attention [...]

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Affinitive Presenting at School of WOM Event May 9-11

Posted 20 April 2011 | By | Categories: Case Studies, Self-Promotion | 1 Comment

Come join me in Chicago on Monday, May 9th-11th for the Word of Mouth Marketing Association’s School of WOM Event where I’ll be presenting alongside our client Random House about how to evolve WOM programs into holistic corporate assets. Here’s a summary of our discussion: Random House | The Building Blocks of a Successful WOM [...]

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Affinitive takes home “GOLD” WOMMY Award!

Posted 18 November 2010 | By | Categories: Case Studies, Industry News, Self-Promotion | 112 Comments

I’m in Las Vegas right now attending The Word of Mouth Marketing Association’s 2010 Summit. WOMMA just announced the winners of their 2010 “WOMMY” awards, and I’m proud to announce that Affinitive has won the GOLD award, for best experiential marketing program, for our work with Random House! You can view our case study below. [...]

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2008 Forrester Groundswell Awards – Please Vote (for us)!

Posted 10 September 2008 | By | Categories: Case Studies, Marketing, PR, Research, Self-Promotion, Social Media, Technology | 114 Comments

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”). Affinitive is happy to announce [...]

And the Wommie Award Goes to… Us!

And the Wommie Award Goes to… Us!

Posted 02 November 2007 | By | Categories: Research | 50 Comments

We’re proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 “Wommie” Award by the Word of Mouth Marketing Association (WOMMA)! According to WOMMA, the Wommies are “designed to recognize amazing word of mouth campaigns and the smart people who create them.” [...]