Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

2008 Forrester Groundswell Awards – Please Vote (for us)!

September 10th, 2008 · Comments

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that [...]

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Tags: Case Studies · Marketing · PR · Research · Self-Promotion · Social Media · Technology

And the Wommie Award Goes to… Us!

November 2nd, 2007 · Comments

We’re proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 “Wommie” Award by the Word of Mouth Marketing Association (WOMMA)!
According to WOMMA, the Wommies are “designed to recognize amazing word of mouth campaigns and the smart people who create them.”
That being [...]

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Tags: Research