Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Spoiler Alert! Social Web Forcing Fans to Keep Their (Time-Shifted) Heads Under a Rock

February 17th, 2010 · View Comments

Like countless others, I’ve been glued to my TV for the past few days absorbing all of the Olympics action, from the opening ceremonies to the drama of the women’s snowboard cross final. At first it was fun watching the Twitterverse provide funny side commentary via the #Olympics hashtag (even I’m guilty of posting a [...]

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Tags: Industry News · Social Media

What vs. How: Fundamental Differentiation in the Social Media Sphere

February 3rd, 2009 · View Comments

Earlier last week I came across the Top 100 Social Brands of 2008, a list compiled by measuring brand mentions across social media platforms and based on an average of these mentions for each brand in the month of December. Upon reading the list, I was especially struck by the top two brands, the iPhone [...]

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Tags: Industry News · Marketing · Social Media