Affinitive’s Social Media Playground

When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action. When it comes to Social Marketing specifically, [...]

P Diddy talks Twitter on Ellen DeGeneres (YouTube) In what will certainly become a smashing viral success, P Diddy, a relatively newcomer to Twitter (@iamdiddy), educates Ellen DeGeneres (now on Twitter – @theellenshow-  although at Press Time has yet to “tweet”). In typical Diddy fashion he pronounces himself the most popular man on Twitter [112,820 [...]

Facebook recently revamped it business pages and while it provides new opportunities for brands, there are also new challenges. The primary change is that a majority of the page is now taken up with the “wall”, which consists of status updates and comments by fans. This is obviously a direct response to Twitter and the [...]

Abrams Research released a Social Media Survey this month, where they surveyed over 200 social media leaders from the US/Canada during Social Media Week (during January 2009). Their key findings are not surprising to me as a Social Media marketer, but happily reinforce much of what we believe to be true: brands should be on [...]