Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Evolving Beyond Communities of Unconnected Communities (Part 1 of 2)

September 28th, 2009 · Comments

In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.”  Welcome to the strategic phase of social media marketing.
This lack of integrated strategy is largely a result [...]

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Tags: Strategy

Generating WOM for a New Product or Service that Doesn’t Yet Exist

March 8th, 2009 · Comments

How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful:
Tip #1: Motivation
If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need to think [...]

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Tags: Marketing · Social Media

We’ve Reached 100!

August 22nd, 2007 · Comments

It’s been a busy summer here in Affinitive-land (seriously, where did the summer go?), but I wanted to take a moment to proudly announce that we have just been engaged to develop our 100th consumer-centric marketing program! It’s a huge milestone and truly validates that word of mouth and social media marketing should be an [...]

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Tags: Marketing · Self-Promotion