Affinitive’s Social Media Playground

As companies continue to expand/extend their social footprints, they are increasingly benefiting from both the resulting traffic they are receiving from people sharing content from their websites with others as well as traffic to areas of their website containing user-generated content (UGC) from search engines. I refer to these concepts as Social Referrals and Social [...]

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In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.”  Welcome to the strategic phase of social media marketing. This lack of integrated strategy is largely a result [...]

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How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful: Tip #1: Motivation If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need [...]

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It’s been a busy summer here in Affinitive-land (seriously, where did the summer go?), but I wanted to take a moment to proudly announce that we have just been engaged to develop our 100th consumer-centric marketing program! It’s a huge milestone and truly validates that word of mouth and social media marketing should be an [...]

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