Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful: Tip #1: Motivation If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need [...]
I started working on our Forrester Groundswell Award entry a while back and re-discovered a topic I had been thinking about a few months ago – “holistic” versus “siloed” approaches towards social media initiatives. The Groundswell authors break down the opportunities within social media to mirror corporate structures, providing an easy way for people in [...]