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	<title>Affinitive's Social Media Playground &#187; consumer promotion</title>
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	<link>http://www.socialmediaplayground.com</link>
	<description>Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.</description>
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		<title>Billboard-sized Consumer Generated Content Hits the Streets of LA!</title>
		<link>http://www.socialmediaplayground.com/marketing/billboard-sized-consumer-generated-content-hits-the-streets-of-la/2009/04/22/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=billboard-sized-consumer-generated-content-hits-the-streets-of-la</link>
		<comments>http://www.socialmediaplayground.com/marketing/billboard-sized-consumer-generated-content-hits-the-streets-of-la/2009/04/22/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 22:11:55 +0000</pubDate>
		<dc:creator>Affinitive</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Self-Promotion]]></category>
		<category><![CDATA[consumer generated content]]></category>
		<category><![CDATA[consumer promotion]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[los angeles]]></category>
		<category><![CDATA[redwood creek]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[wine]]></category>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=432</guid>
		<description><![CDATA[One of our clients, Redwood Creek, has a series of collectible &#8220;Vintage Print&#8221; posters that they have been releasing over the past few years as no obligation takeaways for consumers. These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail. Recently, one [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:left;margin:0 10px 15px 0;" title="redwoodcreek_2" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2009/04/redwoodcreek_2-300x225.jpg" alt="redwoodcreek_2" width="345" height="258" />One of our clients, <a href="http://www.redwoodcreek.com/" target="_blank">Redwood Creek</a>, has a series of collectible <a href="http://www.blazethetrail.com/vintage-posters/" target="_blank">&#8220;Vintage Print&#8221;</a> posters that they have been releasing over the past few years as no obligation takeaways for consumers.</p>
<p>These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site <a href="http://www.blazethetrail.com/" target="_blank">Blaze the Trail</a>.</p>
<p>Recently, one of these posters found a new, large home on the Beverly Boulevard between Gardner and North Vista Streets in Los Angeles. The Moose, the first ever <a href="http://www.blazethetrail.com/blog/view/on-the-trail/vote-for-the-first-ever-consumer-choice-poster/2008/12/03/">Consumers Choice Vintage Print</a> (conceptualized by and voted to victory by consumers), will be hanging out proudly there apologizing to LA&#8217;ers for the horrible delays in traffic through the week of May 4th.</p>
<p>While we are happy to see this awesome artwork displayed anywhere loud and proud, the fact the Moose was the <em>consumer-selected winner of a consumer-generated content contest</em> is near and dear to our marketing hearts.  Consumers are <a href="http://www.blazethetrail.com/activity/?challenge_id=10" target="_blank">open to always submit their creative visions for the next Redwood Creek Vintage Print</a>, and we are always sifting through the ideas narrowing down finalists for the next time that we will nominate a few to face off, with the winner getting printed and distributed to consumers, for free.</p>
<p><em>Note: The Moose won&#8217;t be available online to grab for your wall  until the end of May. But we do hope you&#8217;ll pick one up then.</em></p>
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		<title>Lord of the Rings Fans Strut Their Stuff for Ultimate Fan Contest!</title>
		<link>http://www.socialmediaplayground.com/social-media/lord-of-the-rings-fans-strut-their-stuff-for-ultimate-fan-contest/2009/01/16/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lord-of-the-rings-fans-strut-their-stuff-for-ultimate-fan-contest</link>
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		<pubDate>Fri, 16 Jan 2009 22:07:12 +0000</pubDate>
		<dc:creator>Patrick Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Self-Promotion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[consumer promotion]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[ea]]></category>
		<category><![CDATA[electronic arts]]></category>
		<category><![CDATA[enthusiasts]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[lotr]]></category>
		<category><![CDATA[The Lord of The Rings]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[video games]]></category>
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		<description><![CDATA[Talk about passionate fans! For the past several months Affinitive has been running &#8220;Battle For the Ring&#8221;, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts. The game hit stores this week, and to celebrate the illustrious history of [...]]]></description>
			<content:encoded><![CDATA[<p>Talk about passionate fans!  For the past several months Affinitive has been running &#8220;Battle For the Ring&#8221;, an enthusiast community/advocacy program we developed for the new video game <em>The Lord of The Rings: Conquest</em> for one of our great clients, Electronic Arts.</p>
<p>The game hit stores this week, and to celebrate the illustrious history of The Lord of The Rings franchise and to increase awareness for the new installment in the video game series, Affinitive coordinated a user-generated video contest to find the &#8220;Ultimate The Lord of The Rings Fan.&#8221;</p>
<p>Five finalists from a pool of impressive entries were chosen by the program&#8217;s managers, and were then voted on by the community.  The winning video was submitted by &#8220;Thorgaz&#8221;, who showed us exactly what it means to be the ultimate fan (hint: creating your own set of <a href="http://en.wikipedia.org/wiki/Nazgul" target="_blank">Nazgul</a> gloves and perfecting an unbelievable <a href="http://en.wikipedia.org/wiki/Gollum" target="_blank">Gollum</a> impression.)  We appreciate his time and effort into making this video, and showing off his passion for the series!</p>
<p>Check it out:<br />
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