Affinitive’s Social Media Playground

The water cooler just got a lot sexier for marketers. A recent survey conducted by WorkPlace Media and reported by MarketingCharts indicates that 96% of workplace consumers give coworkers advice about products and services. Additionally, 93% also seek advice before making purchases.
“The American workplace is replacing the American neighborhood as the most lucrative marketing […]

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Recently, video game publisher (and Affinitive client) NAMCO BANDAI Games sought help in choosing the official box art for the upcoming PlayStation 3 release of NARUTO: Ultimate Ninja Storm.
Tapping into their 20,000+ member Hokage’s Room enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how the […]

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The idea of “product placement” is one that many entertainment industry veterans are so familiar with, it is likely a part of their daily vocab. There are many memorable examples of product placement throughout the years, including the origin of the “Soap Opera” which comes from the show’s original sponsors, […]

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For those of you who might have been following the Forrester Research Marketing Forum 2008 (either via “microblogging” or Twitter), a new set of metrics were put forth to better quantify how consumers engage with products and services.
The engagement model is based on Discovery, Evaluation, Use and Affinity for products and can be used offline […]

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Word-of-Mouth is a fickle beast. It is difficult to trigger WOM for a product, but it is even harder to determine how the word will be spread, how the message changes, and who it will reach as it goes from one generation of consumers to the next.
Keller Fay Group released research showing that 90% of […]

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More than four in 10 consumers aged 18+ (42.6%) say their electronics purchases in 2007 were influenced by word-of-mouth (WOM), according to a recent study by BIGresearch.

Medium
2007

Word of Mouth
42.6%

Read article on product
34.3%

Newspaper inserts
30.5%

Broadcast TV
27.9%

In-store promotion
27.4%

Magazines
24.7%

Coupons
23.1%

Direct mail
22.5%

Internet advertising
22.4%

Newspaper
21.8%

Email advertising
21.5%

Product placement
13.9%

Satellite radio
8.4%

Yellow pages
7.9%

Instant messaging
7.5%

Source: “Simultaneous Media Study 11,” BIGresearch.

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