Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

The Importance of Voice

January 25th, 2010 · Comments

Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]

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Tags: Marketing · Social Media · Strategy

Young Folks Don’t Care About Twitter… Maybe

August 5th, 2009 · Comments

There’s a lot of buzz over the “Teens Don’t Tweet” report published by the Nielsen Company today, including articles from Mashable and Business Insider.
While I have no evidence to argue against this other than the myriad personal anecdotes from teens in the comments of the media coverage (I tweet therefore we tweet!) and the [...]

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Tags: Industry News · Research · Social Media · Technology

The Future is Looking Bright for Social Networking and Word of Mouth Marketing

June 15th, 2009 · Comments

It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]

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Tags: Industry News · Marketing · Social Media

Billboard-sized Consumer Generated Content Hits the Streets of LA!

April 22nd, 2009 · Comments

One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers.
These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail.
Recently, one of these [...]

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Tags: Case Studies · Marketing · Self-Promotion

New Facebook Business Pages and Engaging Consumers in Conversation

March 11th, 2009 · Comments

Facebook recently revamped it business pages and while it provides new opportunities for brands, there are also new challenges.
The primary change is that a majority of the page is now taken up with the “wall”, which consists of status updates and comments by fans. This is obviously a direct response to Twitter and the success [...]

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Tags: Industry News · Marketing · Social Media

Generating WOM for a New Product or Service that Doesn’t Yet Exist

March 8th, 2009 · Comments

How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful:
Tip #1: Motivation
If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need to think [...]

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Tags: Marketing · Social Media