Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Facebook recently revamped it business pages and while it provides new opportunities for brands, there are also new challenges. The primary change is that a majority of the page is now taken up with the “wall”, which consists of status updates and comments by fans. This is obviously a direct response to Twitter and the [...]
How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful: Tip #1: Motivation If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need [...]
Talk about passionate fans! For the past several months Affinitive has been running “Battle For the Ring”, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts. The game hit stores this week, and to celebrate the illustrious history of [...]