Affinitive’s Social Media Playground

More than four in 10 consumers aged 18+ (42.6%) say their electronics purchases in 2007 were influenced by word-of-mouth (WOM), according to a recent study by BIGresearch. Medium 2007 Word of Mouth 42.6% Read article on product 34.3% Newspaper inserts 30.5% Broadcast TV 27.9% In-store promotion 27.4% Magazines 24.7% Coupons 23.1% Direct mail 22.5% Internet [...]

While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation. Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The [...]