Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Last Thursday, a few members of the Affinitive team attended the first annual Travel + Leisure SMITTY awards, which recognizes social media achievements in the travel and tourism industry. We were happy to represent our client Contiki, who won for best single social media promotion for a Tour Operator. The award recognized Get On The Bus, a [...]
It’s been a busy week here at Affinitive! We’ve rounded up some of the buzziest of the week’s buzz. We’re logging out for the weekend with these in mind: Facebook Launches Subscription Feeds: RSS for Status Updates Looks like our carefully culled news feeds are going to get a bit of a switch up. Facebook’s [...]
Contests on Facebook are a tried and true method of Like acquisition and customer engagement. From a Like & Win sweepstakes to a skill-based contest, these promotions can be fun for fans and a great marketing tool for brands. They can also be tricky to pull off; from unplanned Platform changes to holding the attention [...]