Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The phrase “social media” has evolved to become a blanket term for nearly all things digital, encompassing a diverse set of tactics, platforms, uses and benefits. The following 10 S’s of social media should help explain the key ways in which social media is being used (and abused). 1. Sharing Social media is built on [...]
I fully intended on writing a blog post about this blog post by Umair Haque in Harvard Business Review, but it quickly (very quickly) turned into a seven page manifesto that certainly isn’t appropriate to publish here. I’d lose you three paragraphs in. In this post, Haque discusses the relationships that are created through all [...]
In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.” Welcome to the strategic phase of social media marketing. This lack of integrated strategy is largely a result [...]
On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction: Total spending on WoM marketing is [...]
How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful: Tip #1: Motivation If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need [...]
I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City. It was my first unconference and I thoroughly enjoyed it. I met a lot of interesting people and participated in some lively discussions about online communities. One particular session left me with a lot [...]