Affinitive’s Social Media Playground

In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.”  Welcome to the strategic phase of social media marketing.
This lack of integrated strategy is largely a result [...]

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On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction:
Total spending on WoM marketing is expected [...]

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How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful:
Tip #1: Motivation
If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need to think [...]

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I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City.  It was my first unconference and I thoroughly enjoyed it.  I met a lot of interesting people and participated in some lively discussions about online communities.  One particular session left me with a lot [...]

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The recent, unannounced changes to Facebook’s terms of service seem to have gotten many folks up in arms. While this has caused a stir among consumers and privacy advocates, it is also raising flags with brands who are voicing concerns about what this means about ownership of their profiles, relationships, and data. Can Facebook [...]

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Following hot on the heels of Apple’s retail store success, Microsoft announced today that they are opening their first “Retail Experience Center”, a brick and mortar home for consumers to  “build connected shopping experiences and consumer loyalty, improve business insights and decision making, create operational efficiencies,” and ultimately, “address rising consumer expectation and competitive pressures [...]

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