Affinitive’s Social Media Playground

With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative.
Most everyone we talk to understands the need and importance for word of mouth but since it’s still a relatively […]

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Two recent articles have caught my attention that attempt to challenge some of the fundamentals of word of mouth marketing theory and metrics:
The first, Is the Tipping Point Toast, discusses challenges being made to the “influencer” model made famous in WOM101 books The Tipping Point and The Influentials. In it, Duncan Watts, a researcher at […]

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