Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Evolving Beyond Communities of Unconnected Communities (Part 1 of 2)

September 28th, 2009 · Comments

In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.”  Welcome to the strategic phase of social media marketing.
This lack of integrated strategy is largely a result [...]

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Tags: Strategy

An Introduction to Social Capital and Social Currency

October 28th, 2008 · Comments

Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.”
Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections.
For example, let’s say you have a great new product that you’d love to [...]

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Tags: Marketing · Social Media