Affinitive’s Social Media Playground

For those of you who might have been following the Forrester Research Marketing Forum 2008 (either via “microblogging” or Twitter), a new set of metrics were put forth to better quantify how consumers engage with products and services. The engagement model is based on Discovery, Evaluation, Use and Affinity for products and can be used [...]

Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebook’s 31 million users using applications. This is very good news for application developers as a whole, but individual developers are primarily interested in their own applications. A critical factor that [...]