Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
We’re ushering in the new year with viral videos, tweets, and keeping an eye open for new startups, (give us a call, Kanye!) When we weren’t watching a literal interpretation of “Total Eclipse of the Heart” – this time with Doctor Who! – or getting free Timeline inspired business cards and laughing at the hapless teenagers featured [...]
Client Name — Jeep Chrysler Solution Type — Digital Promotion Objective — Promote the release of Chrysler’s 2012 Jeep Call-of-Duty edition Wrangler through an immersive, social-driven consumer promotion within Facebook around Activision’s much-anticipated release of Call of Duty Modern Warfare 3. Activation — Jeep Ops, an immersive Facebook sweepstakes game, asked fans of Jeep to [...]
Client: Major League Soccer Solution Type: Digital Promotion – MLS Pubs ViewFest Multichannel Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, and Measurement Objective: Major League Soccer seeks to increase brand awareness and drive tune-in by activating their network of 150 national pubs in a creative and competitive way. Activation: Consumers discover [...]