Affinitive’s Social Media Playground

In a previous post, it was seen that two college students could, in their spare time, make an unofficial brand application that attracted hundreds of thousands of users. But what about the official applications? Why is it that so often, when companies invest a great deal of time and effort into creating applications, they fail? […]

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An interesting new phenomenon is emerging in social media: the unofficial brand app. In this age of file sharing and remixing, it’s not uncommon for people to appropriate content for personal expression or consumption. But these are quite different than fan pages or shared MP3s. These are deliberate business ventures and they raise interesting issues […]

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Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebook’s 31 million users using applications.
This is very good news for application developers as a whole, but individual developers are primarily interested in their own applications. A critical factor that Compete […]

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Recently, Facebook instituted new policies to crack down on the rampant spam that has plagued their platform since it launched. At the heart of the problem are “forced invites” and “passive news feeds”. The former are applications that prohibit people from using it unless they invite all their friends first and the later is the […]

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