Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Client: Ubisoft, Your Shape Fitness Evolved Video Game Solution Type: Digital Promotion Technology: Affinitive’s Facebook Sweepstakes Application Summary Your Shape Fitness Evolved (YSFE) sought to target gamers who are passionate about health and enjoy getting fit with video games. As one of the first games to use Microsoft Kinect, YSFE had the challenge of conveying [...]
I’m proud to announce that today Affinitive was named to the Facebook Preferred Developer Consultant (PDC) program! Facebook launched the program to connect brands, celebrities, companies and organizations with experienced developers and agencies that can enhance and manage their Facebook Pages, develop effective marketing programs, and create deeply integrated social experiences on Facebook Platform. We [...]
In a previous post, it was seen that two college students could, in their spare time, make an unofficial brand application that attracted hundreds of thousands of users. But what about the official applications? Why is it that so often, when companies invest a great deal of time and effort into creating applications, they fail? [...]