This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites. I’m not going to trust myself to say that I’ll do this every week, I probably won’t.
Here are a [...]
Social Media Measurement News Roundup
March 10th, 2010 · Comments
Tags: Industry News · Research · Social Media · Strategy
Spoiler Alert! Social Web Forcing Fans to Keep Their (Time-Shifted) Heads Under a Rock
February 17th, 2010 · Comments
Like countless others, I’ve been glued to my TV for the past few days absorbing all of the Olympics action, from the opening ceremonies to the drama of the women’s snowboard cross final. At first it was fun watching the Twitterverse provide funny side commentary via the #Olympics hashtag (even I’m guilty of posting a [...]
Tags: Industry News · Social Media
“You Have To Be In It To Win It!”
February 17th, 2010 · Comments
If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy. The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with. Five [...]
Tags: Marketing · Social Media · Strategy
Facebook ‘Impressions’ Lend Little Insight
February 10th, 2010 · Comments
Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is. Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]
Tags: Industry News · Marketing · Research · Social Media
Facebook: An Angel for Marketers, the Devil for Developers
January 29th, 2010 · Comments
Anyone who has developed Facebook apps, or any kind of Facebook integration, knows that Facebook development can be a less than pleasant experience. How often does an API need a live status? Even though we all know the way Facebook has opened up their platform has been revolutionary, an already amazing source of [...]
Tags: Technology
1%
September 29th, 2009 · Comments
That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT.
That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer.
Other interesting insights from the survey:
More than [...]
Tags: Industry News · Research · Self-Promotion · Social Media


