Affinitive’s Social Media Playground

Facebook made some Page updates recently including the elimination of the Boxes tab and shrinking the width of the canvas to 520x.  We knew it was coming (Facebook announced the changes last October) and Facebook were kind of enough to display to admins ahead of time what their tabs would look like with the new [...]

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As companies continue to expand/extend their social footprints, they are increasingly benefiting from both the resulting traffic they are receiving from people sharing content from their websites with others as well as traffic to areas of their website containing user-generated content (UGC) from search engines. I refer to these concepts as Social Referrals and Social [...]

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When Facebook unveiled its Open Graph platform in April, coined “the next evolution of Facebook,” perhaps the most important announcement was the introduction of the “Like” button.  “Like” is Facebook’s effort to socialize the web by leveraging the social graph across the internet one line of HTML at a time.  In doing so, Facebook also [...]

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Just a quick heads up. We’ve begun noticing the implementation of the new ‘Like’ button that will soon be replacing ‘Become A Fan’ on Facebook pages. Not only has the button changed, but the ‘#### Fans’ box now displays “#### People Like This” We’ve also noticed that the little orange flag at the top of [...]

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I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]

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The emergence of social media into the mainstream has undoubtedly been a boon to social media professionals.  More and more, both brick-and-mortar and online start ups have been incorporating social media tools such as YouTube, Facebook, Twitter, and LinkedIn, into the day-to-day management of their businesses. As a social media professional, running multiple concurrent client [...]

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