Affinitive’s Social Media Playground

For those of you who might have been following the Forrester Research Marketing Forum 2008 (either via “microblogging” or Twitter), a new set of metrics were put forth to better quantify how consumers engage with products and services. The engagement model is based on Discovery, Evaluation, Use and Affinity for products and can be used [...]

With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative. Most everyone we talk to understands the need and importance for word of mouth but since it’s still a [...]