Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Yep, I’m doing it, looking ahead for the next year in social media and making predictions, even though I’m likely to get them all wrong. The landscape changes so frequently, but looking back at what we thought would happen in 2011 compared to what actually happened can give us insight into which direction we might expect [...]
When Facebook unveiled “Open Graph” at their f8 event in 2010, it was the first time many of us had been exposed to Graph Theory. Basically, Facebook realized that they were onto something – they had grown so big, so quickly and had amassed so many users that they could essentially provide a global mapping of [...]
I’m as excited as anyone about the social marketing potential of the ‘real-time’ web, particularly as it applies to the mobile/location-based space. As more and more people flock to apps such as Foursquare, Gowalla, and BriteKite to document their every movement, everyone from local businesses to global brands are taking notice and trying to put [...]