Affinitive’s Social Media Playground

A couple of notable online marketing studies found their way to my inbox recently and I thought I’d point out a conspicuous congruency supporting the use of online video as a key component of an overall marketing plan, especially for video game publishers.  Considering video game publishers make up a significant share of our client [...]

[Read more →]

A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks.  Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media.
Your product is being talked about everywhere by everyone.  A single product review can be seen by millions.  This realization can [...]

[Read more →]