Affinitive’s Social Media Playground

A paper recently released by two University of Maryland economists, Craig Garthwaite and Tim Moore, tries to quantify Oprah Winfrey’s influence over her fans with regards to the Democratic primaries and generating votes. From the paper’s abstract: Candidates in major political contests are commonly endorsed by other politicians, interest groups and celebrities. Prior to the [...]

With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative. Most everyone we talk to understands the need and importance for word of mouth but since it’s still a [...]