Online WOM + Offline WOM = Most Effective Tactic for Marketers
The online social media explosion continues with daily news coverage highlighting companies and advertisers wishing to harness the power of WOM by tapping into online communities. Solely engaging and activating the invaluable and trusted “influencers” at their online spaces, however, has left one critical WOM strategy neglected and underutilized… OFFLINE Word of Mouth Marketing tactics. [...]