Affinitive’s Social Media Playground

Anyone who has developed Facebook apps, or any kind of Facebook integration, knows that Facebook development can be a less than pleasant experience. How often does an API need a live status? Even though we all know the way Facebook has opened up their platform has been revolutionary, an already amazing source of [...]

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This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]

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Earlier last week I came across the Top 100 Social Brands of 2008, a list compiled by measuring brand mentions across social media platforms and based on an average of these mentions for each brand in the month of December.
Upon reading the list, I was especially struck by the top two brands, the iPhone and [...]

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I recently attended a conference on location based services and although this is an area of amazing potential, I was reminded how easy it is with new technologies to get caught in what I’ll call “The Videophone Trap”. In this, people within an industry become obsessed with, and base entire business models on, demonstrating certain [...]

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