While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king. That being said, I find it surprising that more brands aren’t providing [...]
Want Word of Mouth? Make it Easy for Your Customers to Share (Offline)
February 26th, 2010 · View Comments
@iamdiddy Educates @theellenshow About Twitter
March 13th, 2009 · View Comments
P Diddy talks Twitter on Ellen DeGeneres (YouTube) In what will certainly become a smashing viral success, P Diddy, a relatively newcomer to Twitter (@iamdiddy), educates Ellen DeGeneres (now on Twitter – @theellenshow- although at Press Time has yet to “tweet”). In typical Diddy fashion he pronounces himself the most popular man on Twitter [112,820 [...]
Tags: Industry News · Social Media
New Social Media Survey: Twitter Rulez, MySpace Droolz
February 20th, 2009 · View Comments
Abrams Research released a Social Media Survey this month, where they surveyed over 200 social media leaders from the US/Canada during Social Media Week (during January 2009). Their key findings are not surprising to me as a Social Media marketer, but happily reinforce much of what we believe to be true: brands should be on [...]
Tags: Industry News · Marketing · Research · Social Media
