Word-of-Mouth is a fickle beast. It is difficult to trigger WOM for a product, but it is even harder to determine how the word will be spread, how the message changes, and who it will reach as it goes from one generation of consumers to the next.
Keller Fay Group released research showing that 90% of […]
Affinitive’s Social Media Playground
Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License
© 2008
Affinitive’s Social Media Playground — Design based on Cutline by Chris Pearson