Affinitive’s Social Media Playground

I’m as excited as anyone about the social marketing potential of the ‘real-time’ web, particularly as it applies to the mobile/location-based space. As more and more people flock to apps such as Foursquare, Gowalla, and BriteKite to document their every movement, everyone from local businesses to global brands are taking notice and trying to put [...]

[Read more →]

I recently attended a conference on location based services and although this is an area of amazing potential, I was reminded how easy it is with new technologies to get caught in what I’ll call “The Videophone Trap”. In this, people within an industry become obsessed with, and base entire business models on, demonstrating certain [...]

[Read more →]

When Google Maps was introduced in 2005, it was a watershed moment in the distributed web. While Microsoft had developed TerraServer (the first free API mapping service) in 1996, there was something about the elegance and power of the AJAX implementation of Google Maps that unleashed the creativity of multitudes of developers to spawn a [...]

[Read more →]