Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Ready or not, the use of RFID (Radio-Frequency Identification) is going to rise in the not so distant future. If you’re not familiar with RFID, it’s wireless technology that allows data to be shared between two devices within a close range. Still a little confused? That’s OK. Whether you’ve knowingly come into contact with RFID [...]
Yes, it’s that time of year again when the pundits come out of the woodwork to make their “Top 10″ lists of predictions for the following year, so I figured I would throw my hat in the ring… with a twist. Since the social web has greatly reduced our attention spans, I’ve decided to trim [...]
I’m as excited as anyone about the social marketing potential of the ‘real-time’ web, particularly as it applies to the mobile/location-based space. As more and more people flock to apps such as Foursquare, Gowalla, and BriteKite to document their every movement, everyone from local businesses to global brands are taking notice and trying to put [...]