Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

The Videophone Trap (or… History Often Repeats with New Technology)

July 16th, 2008 ·

I recently attended a conference on location based services and although this is an area of amazing potential, I was reminded how easy it is with new technologies to get caught in what I’ll call “The Videophone Trap”. In this, people within an industry become obsessed with, and base entire business models on, demonstrating certain […]

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Tags: Technology

Location-Based Social Media

April 3rd, 2008 ·

When Google Maps was introduced in 2005, it was a watershed moment in the distributed web. While Microsoft had developed TerraServer (the first free API mapping service) in 1996, there was something about the elegance and power of the AJAX implementation of Google Maps that unleashed the creativity of multitudes of developers to spawn a […]

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Tags: Social Media