Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful: Tip #1: Motivation If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need [...]
The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen. [...]
Following hot on the heels of Apple’s retail store success, Microsoft announced today that they are opening their first “Retail Experience Center”, a brick and mortar home for consumers to “build connected shopping experiences and consumer loyalty, improve business insights and decision making, create operational efficiencies,” and ultimately, “address rising consumer expectation and competitive pressures [...]