Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
I started working on our Forrester Groundswell Award entry a while back and re-discovered a topic I had been thinking about a few months ago – “holistic” versus “siloed” approaches towards social media initiatives. The Groundswell authors break down the opportunities within social media to mirror corporate structures, providing an easy way for people in [...]
A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks. Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media. Your product is being talked about everywhere by everyone. A single product review can be seen by millions. This realization [...]
Two recent articles have caught my attention that attempt to challenge some of the fundamentals of word of mouth marketing theory and metrics: The first, Is the Tipping Point Toast, discusses challenges being made to the “influencer” model made famous in WOM101 books The Tipping Point and The Influentials. In it, Duncan Watts, a researcher [...]