Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait. A summary of his points: Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’ Successful WOM programs must have [...]
Two recent articles have caught my attention that attempt to challenge some of the fundamentals of word of mouth marketing theory and metrics: The first, Is the Tipping Point Toast, discusses challenges being made to the “influencer” model made famous in WOM101 books The Tipping Point and The Influentials. In it, Duncan Watts, a researcher [...]