Tag Archives: marketing efficiency

Social Marketers Beware: Multitasking is for Dummies

Posted 05 February 2010 | By | Categories: Marketing, Social Media, Strategy | 181 Comments

So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. Sometimes it feels like you are sitting behind the control panel of the Nebuchadnezzar watching the matrix flow down the screen in odd characters. In the future Tweets will be [...]

Evolving Beyond Communities of Unconnected Communities (Part 2 of 2)

Posted 16 November 2009 | By | Categories: Marketing, Strategy | 142 Comments

OK, so you’ve identified your relevant social media channels and now have several  outposts within social media.   Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships.  The next logical step becomes how to evolve and connect these various pieces of your social media puzzle so that the whole becomes [...]