Affinitive’s Social Media Playground

It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]

[Read more →]

We’ve all done things in our rebel adolescence that we regret.  For digital natives, the ubiquity of social media now means every indecency, whether you remember it or not, could end up haunting you online for a very long time.  Splattering your awkward self-discovery phase all over the internet is regrettable for most of us, [...]

[Read more →]

The Nielsen Company issued an important news release late last week identifying a dramatic change in the behavior and general interests of internet users, indicating that usage has drifted away from portal browsing and towards social networking and video content sites.
Since 2003, interests of the average online user have shifted significantly. Categories that consisted of [...]

[Read more →]

One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers.
These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail.
Recently, one of these [...]

[Read more →]

Last Monday the social media industry was all atwitter over the news of Skittles’ new official site (or lack there of.)  While reviews were mixed in terms of execution (and originality), I think most agreed it was an A for effort and one of the more progressive social media moves from a brand so far [...]

[Read more →]

Facebook recently revamped it business pages and while it provides new opportunities for brands, there are also new challenges.
The primary change is that a majority of the page is now taken up with the “wall”, which consists of status updates and comments by fans. This is obviously a direct response to Twitter and the success [...]

[Read more →]