Affinitive’s Social Media Playground

This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites.  I’m not going to trust myself to say that I’ll do this every week, I probably won’t.
Here are a [...]

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Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

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Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment.  At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]

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There still seems to be a lot of confusion about the definitions of “Word of Mouth” and “social media” and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply:

Word of Mouth is the act of people talking.
Word of Mouth Marketing is giving people a reason to [...]

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We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing”), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]

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In the past year Facebook has become all but a staple in an online marketer’s repertoire thanks to their accelerated global growth and widening appeal across demographics.  There are few brands out there that wouldn’t stand to benefit from an official Page for customers to connect with.  Pages have offered myriad methods of engagement, from [...]

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