Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation. Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The [...]
It’s been a busy summer here in Affinitive-land (seriously, where did the summer go?), but I wanted to take a moment to proudly announce that we have just been engaged to develop our 100th consumer-centric marketing program! It’s a huge milestone and truly validates that word of mouth and social media marketing should be an [...]
“Great word-of-mouth marketing campaigns are elegant. They are fun.” So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing – components that any successful [...]