Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
We’ve all done things in our rebel adolescence that we regret. For digital natives, the ubiquity of social media now means every indecency, whether you remember it or not, could end up haunting you online for a very long time. Splattering your awkward self-discovery phase all over the internet is regrettable for most of us, [...]
The Nielsen Company issued an important news release late last week identifying a dramatic change in the behavior and general interests of internet users, indicating that usage has drifted away from portal browsing and towards social networking and video content sites. Since 2003, interests of the average online user have shifted significantly. Categories that consisted [...]
One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers. These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail. Recently, one [...]