Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Would You “Like” To Become A Fan?

May 28th, 2010 · View Comments

When Facebook unveiled its Open Graph platform in April, coined “the next evolution of Facebook,” perhaps the most important announcement was the introduction of the “Like” button.  “Like” is Facebook’s effort to socialize the web by leveraging the social graph across the internet one line of HTML at a time.  In doing so, Facebook also [...]

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Tags: Uncategorized

Young Folks Don’t Care About Twitter… Maybe

August 5th, 2009 · View Comments

There’s a lot of buzz over the “Teens Don’t Tweet” report published by the Nielsen Company today, including articles from Mashable and Business Insider. While I have no evidence to argue against this other than the myriad personal anecdotes from teens in the comments of the media coverage (I tweet therefore we tweet!) and the [...]

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Tags: Industry News · Research · Social Media · Technology

@iamdiddy Educates @theellenshow About Twitter

March 13th, 2009 · View Comments

P Diddy talks Twitter on Ellen DeGeneres (YouTube) In what will certainly become a smashing viral success, P Diddy, a relatively newcomer to Twitter (@iamdiddy), educates Ellen DeGeneres (now on Twitter – @theellenshow-  although at Press Time has yet to “tweet”). In typical Diddy fashion he pronounces himself the most popular man on Twitter [112,820 [...]

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Tags: Industry News · Social Media