Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.) I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running [...]
Here at Affinitive we strive to find and improve upon metrics for measuring offline conversations about our clients’ brands and products. Online is easier to quantify with the tracking technologies available, but offline has always been a complex process and often difficult to measure accurately. One of our current methodologies involves a survey distributed to [...]