Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Engagement – Marketing’s “New” Key Metric

April 10th, 2008 · Comments

For those of you who might have been following the Forrester Research Marketing Forum 2008 (either via “microblogging” or Twitter), a new set of metrics were put forth to better quantify how consumers engage with products and services.
The engagement model is based on Discovery, Evaluation, Use and Affinity for products and can be used offline [...]

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Tags: Industry News · Marketing · Research