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Still grappling with the latest changes to the Facebook insights dashboard? Did you rack your brain over the difference between Engaged Users and People Talking About This, Consumptions and Stories, Reach and Impressions? Did your heart rate increase a little when Facebook announced they were eliminating the old insights dashboard at the end of January? [...]
Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is. Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]
(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.) I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running [...]