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Client: Major League Soccer Solution Type: Digital Promotion – MLS Pubs ViewFest Multichannel Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, and Measurement Objective: Major League Soccer seeks to increase brand awareness and drive tune-in by activating their network of 150 national pubs in a creative and competitive way. Activation: Consumers discover [...]
I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]
As the new year hits full swing, we’re all in search of our list of hopeful (and overly ambitious?) resolutions for what the new year will bring. Eat healthier. Exercise more. Work hard. Play harder. My list seems to contain some variation of this every year. So what will the new year bring to Social [...]