Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
A recent backlash to the phrase ‘join the conversation’ has erupted from the social media crowd (see here, here, and here). Regarding the last article, I agree a community is a highly effective way to show consumers you care. But the technique of “joining the conversation” isn’t a bad one, and considering our company, Affinitive, [...]
This post was inspired by some events that transpired over the past week. In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]