Affinitive’s Social Media Playground

A recent backlash to the phrase ‘join the conversation’ has erupted from the social media crowd (see here, here, and here). Regarding the last article, I agree a community is a highly effective way to show consumers you care.  But the technique of “joining the conversation” isn’t a bad one, and considering our company, Affinitive, […]

[Read more →]

This post was inspired by some events that transpired over the past week.  In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who […]

[Read more →]