Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Happy Friday the 13th! We’ve been doubling back, backing up everything repeatedly, and monitoring the office wireless from the corner of our eye today. When not puzzling over some truly bizarre taco-fueled crimes, refreshing the #truthvigilante hashtag, wondering at Verizon’s decision to create a gamified aspect to their brand or people who fell for the Facebook color scam, [...]
As the “big players” like Facebook, Google and Twitter have begun adopting OAuth, we will be seeing a more integrated web. For those not aware, OAuth allows a user to log into a 3rd party site using credentials from another website. Furthermore it allows the 3rd party site to perform actions on the other site [...]
Abrams Research released a Social Media Survey this month, where they surveyed over 200 social media leaders from the US/Canada during Social Media Week (during January 2009). Their key findings are not surprising to me as a Social Media marketer, but happily reinforce much of what we believe to be true: brands should be on [...]
The recent, unannounced changes to Facebook’s terms of service seem to have gotten many folks up in arms. While this has caused a stir among consumers and privacy advocates, it is also raising flags with brands who are voicing concerns about what this means about ownership of their profiles, relationships, and data. Can Facebook use [...]
Recently, reports from the BBC and Washington Post have raised questions about the privacy implications of applications on Facebook, MySpace, and other sites. As usual in today’s journalism, there is a bit of sensationalism, a little fear mongering, and a dose of misinformation tossed together with a few actual facts. In order to really understand [...]
One of the most frequently used phrases regarding social media applications is “viral growth”. In an ideal world, this would mean that apps would provide some value to users who would then pass it on to their friends. In reality what happened is that the primary business model rapidly became forcing users to spam all [...]