Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The recent, unannounced changes to Facebook’s terms of service seem to have gotten many folks up in arms. While this has caused a stir among consumers and privacy advocates, it is also raising flags with brands who are voicing concerns about what this means about ownership of their profiles, relationships, and data. Can Facebook use [...]
Recently, reports from the BBC and Washington Post have raised questions about the privacy implications of applications on Facebook, MySpace, and other sites. As usual in today’s journalism, there is a bit of sensationalism, a little fear mongering, and a dose of misinformation tossed together with a few actual facts. In order to really understand [...]
One of the most frequently used phrases regarding social media applications is “viral growth”. In an ideal world, this would mean that apps would provide some value to users who would then pass it on to their friends. In reality what happened is that the primary business model rapidly became forcing users to spam all [...]