Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City. It was my first unconference and I thoroughly enjoyed it. I met a lot of interesting people and participated in some lively discussions about online communities. One particular session left me with a lot [...]
With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative. Most everyone we talk to understands the need and importance for word of mouth but since it’s still a [...]