Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City. It was my first unconference and I thoroughly enjoyed it. I met a lot of interesting people and participated in some lively discussions about online communities. One particular session left me with a lot [...]
Here at Affinitive we strive to find and improve upon metrics for measuring offline conversations about our clients’ brands and products. Online is easier to quantify with the tracking technologies available, but offline has always been a complex process and often difficult to measure accurately. One of our current methodologies involves a survey distributed to [...]
Two recent articles have caught my attention that attempt to challenge some of the fundamentals of word of mouth marketing theory and metrics: The first, Is the Tipping Point Toast, discusses challenges being made to the “influencer” model made famous in WOM101 books The Tipping Point and The Influentials. In it, Duncan Watts, a researcher [...]