Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Abrams Research released a Social Media Survey this month, where they surveyed over 200 social media leaders from the US/Canada during Social Media Week (during January 2009). Their key findings are not surprising to me as a Social Media marketer, but happily reinforce much of what we believe to be true: brands should be on [...]
A paper recently released by two University of Maryland economists, Craig Garthwaite and Tim Moore, tries to quantify Oprah Winfrey’s influence over her fans with regards to the Democratic primaries and generating votes. From the paper’s abstract: Candidates in major political contests are commonly endorsed by other politicians, interest groups and celebrities. Prior to the [...]