Tag Archives: open graph
Interest Graph

The Business of Social Graphs (and Why Everyone Wants to Own One)

Posted 15 September 2011 | By | Categories: Industry News, Social Media, Strategy | 1 Comment

When Facebook¬†unveiled “Open Graph” at their f8 event in 2010, it was the first time many of us had been exposed to Graph Theory. Basically, Facebook realized that they were onto something – they had grown so big, so quickly and had amassed so many users that they could essentially provide a global mapping of [...]


Six Dos and Don’ts of Contests on Facebook

Posted 09 August 2011 | By | Categories: Case Studies, Self-Promotion, Social Media, Strategy | No Comments

Contests on Facebook are a tried and true method of Like acquisition and customer engagement. From a Like & Win sweepstakes to a skill-based contest, these promotions can be fun for fans and a great marketing tool for brands. They can also be tricky to pull off; from unplanned Platform changes to holding the attention [...]


My Top 1 (yes, ONE) Prediction for 2011

Posted 29 December 2010 | By | Categories: Industry News, Marketing, Social Media | No Comments

Yes, it’s that time of year again when the pundits come out of the woodwork to make their “Top 10″ lists of predictions for the following year, so I figured I would throw my hat in the ring… with a twist. Since the social web has greatly reduced our attention spans, I’ve decided to trim [...]


Would You “Like” To Become A Fan?

Posted 28 May 2010 | By | Categories: Uncategorized | 2 Comments

When Facebook unveiled its Open Graph platform in April, coined “the next evolution of Facebook,” perhaps the most important announcement was the introduction of the “Like” button.¬† “Like” is Facebook’s effort to socialize the web by leveraging the social graph across the internet one line of HTML at a time.¬† In doing so, Facebook also [...]