Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
When Facebook unveiled “Open Graph” at their f8 event in 2010, it was the first time many of us had been exposed to Graph Theory. Basically, Facebook realized that they were onto something – they had grown so big, so quickly and had amassed so many users that they could essentially provide a global mapping of [...]
Contests on Facebook are a tried and true method of Like acquisition and customer engagement. From a Like & Win sweepstakes to a skill-based contest, these promotions can be fun for fans and a great marketing tool for brands. They can also be tricky to pull off; from unplanned Platform changes to holding the attention [...]
Yes, it’s that time of year again when the pundits come out of the woodwork to make their “Top 10″ lists of predictions for the following year, so I figured I would throw my hat in the ring… with a twist. Since the social web has greatly reduced our attention spans, I’ve decided to trim [...]
When Facebook unveiled its Open Graph platform in April, coined “the next evolution of Facebook,” perhaps the most important announcement was the introduction of the “Like” button. “Like” is Facebook’s effort to socialize the web by leveraging the social graph across the internet one line of HTML at a time. In doing so, Facebook also [...]