Affinitive’s Social Media Playground

Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]

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Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.”
Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections.
For example, let’s say you have a great new product that you’d love to [...]

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A paper recently released by two University of Maryland economists, Craig Garthwaite and Tim Moore, tries to quantify Oprah Winfrey’s influence over her fans with regards to the Democratic primaries and generating votes. From the paper’s abstract:
Candidates in major political contests are commonly endorsed by other politicians, interest groups and celebrities. Prior to the [...]

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