Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Baby Boomers Aren’t That Far Behind

March 4th, 2009 · Comments

I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]

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Tags: Industry News · Research · Social Media

Young And Old Alike Are Online, Using Email

March 3rd, 2009 · Comments

Marketing VOX reported today on a new study from the Pew Research Center on internet usage by generation.  The report reveals some insights into the specific behaviors of internet users by age group, from blogging to playing games.  There’s some valuable information to be gleaned and I encourage you to check out the full report [...]

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Tags: Industry News · Research · Social Media