A paper recently released by two University of Maryland economists, Craig Garthwaite and Tim Moore, tries to quantify Oprah Winfrey’s influence over her fans with regards to the Democratic primaries and generating votes. From the paper’s abstract:
Candidates in major political contests are commonly endorsed by other politicians, interest groups and celebrities. Prior to the […]
Oprah Power! Measuring the Political Influence of Celebrity Endorsement
August 6th, 2008 ·
Tags: Research
