Affinitive’s Social Media Playground

For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]

I started working on our Forrester Groundswell Award entry a while back and re-discovered a topic I had been thinking about a few months ago – “holistic” versus “siloed” approaches towards social media initiatives. The Groundswell authors break down the opportunities within social media to mirror corporate structures, providing an easy way for people in [...]

Famed British street artist Banksy has recently hit NYC with a slew of interesting graffiti art and even an impromptu pop up Village Petstore and Charcoal Grill on 7th Avenue in the West Village. His messages are typically politically or socially charged and have been displayed (without permission) everywhere from Israel to China to the [...]