Affinitive’s Social Media Playground

The phrase “social media” has evolved to become a blanket term for nearly all things digital, encompassing a diverse set of tactics, platforms, uses and benefits. The following 10 S’s of social media should help explain the key ways in which social media is being used (and abused). 1. Sharing Social media is built on [...]

Lately, my Facebook feed has been inundated with warnings about Spokeo, a people-based search engine/directory self-titled “Not your grandma’s phonebook.”  The directory sources information about an individual such as name, address with google street views, estimated income, family members, etc. from various social networks and search sites and displays it in a neatly packaged, publicly [...]

As the “big players” like Facebook, Google and Twitter have begun adopting OAuth, we will be seeing a more integrated web. For those not aware, OAuth allows a user to log into a 3rd party site using credentials from another website. Furthermore it allows the 3rd party site to perform actions on the other site [...]

The recent, unannounced changes to Facebook’s terms of service seem to have gotten many folks up in arms. While this has caused a stir among consumers and privacy advocates, it is also raising flags with brands who are voicing concerns about what this means about ownership of their profiles, relationships, and data. Can Facebook use [...]

This post was inspired by some events that transpired over the past week.  In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]

Recently, reports from the BBC and Washington Post have raised questions about the privacy implications of applications on Facebook, MySpace, and other sites. As usual in today’s journalism, there is a bit of sensationalism, a little fear mongering, and a dose of misinformation tossed together with a few actual facts. In order to really understand [...]