Tag Archives: publishing

Word of Mouth “Supergenius” Preview – How Random House Connects Directly With Their Fans

Posted 03 November 2009 | By | Categories: Case Studies, Marketing, Self-Promotion | 105 Comments

We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing“), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]

Powerless Portals: How The News Is Leveraging Social Networks

Posted 28 April 2009 | By | Categories: Marketing, Research, Social Media | 72 Comments

The Nielsen Company issued an important news release late last week identifying a dramatic change in the behavior and general interests of internet users, indicating that usage has drifted away from portal browsing and towards social networking and video content sites. Since 2003, interests of the average online user have shifted significantly. Categories that consisted [...]

The Book Trailer – Authors Going Viral!

Posted 26 February 2008 | By | Categories: Marketing, Social Media | 197 Comments

If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]