We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing”), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]
Word of Mouth “Supergenius” Preview – How Random House Connects Directly With Their Fans
November 3rd, 2009 · View Comments
Tags: Case Studies · Marketing · Self-Promotion
Powerless Portals: How The News Is Leveraging Social Networks
April 28th, 2009 · View Comments
The Nielsen Company issued an important news release late last week identifying a dramatic change in the behavior and general interests of internet users, indicating that usage has drifted away from portal browsing and towards social networking and video content sites. Since 2003, interests of the average online user have shifted significantly. Categories that consisted [...]
Tags: Marketing · Research · Social Media
The Book Trailer – Authors Going Viral!
February 26th, 2008 · View Comments
If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]
Tags: Marketing · Social Media
